Snuggs
A long-term technical partnership with Snuggs, covering theme migrations, custom frontend work, expansion into seven markets and ongoing technical support.
Overview
I've been working with Snuggs for over six years, since their early days on Shopify. During this time, Snuggs has become Europe's #1 brand in the period underwear segment, and I've had the privilege of being their technical partner throughout this growth.
The project includes not only technical implementation but also long-term strategic collaboration on the brand's e-commerce platform development.
Challenge
A rapidly growing brand needed technical infrastructure that could keep pace with ambitious expansion plans across seven European countries. Key challenges included:
- Migration between Shopify theme versions
- Multi-store architecture for different markets
- Pixel-perfect UI implementation from Figma designs
- Checkout process customization
Solution
Complete technical solution built on long-term collaboration and deep understanding of the brand's needs.
Dawn Theme Migration
Smooth transition to modern Shopify 2.0 architecture with minimal impact on live store operations.
Multi-store Setup
Architecture enabling efficient management of seven localized stores with unified codebase and market-specific customizations.
Checkout UI Extensions
Custom checkout process extensions for conversion optimization and improved customer experience.
Ongoing Tech Support
Long-term technical support ensuring platform stability and rapid implementation of new requirements.
Results
countries expansion
years collaboration
in Europe in segment
Technologies Used
Have a similar project?
Please include your store URL, project goal, expected timing and any available brief or Figma design. If there is a good fit, we will arrange an introductory call.
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