LAAVE
A Shopify store offering a curated selection of Danish furniture, operated by Pavel Merhout and Merhout Living.

The project
LAAVE curates furniture using its own method based on proportions, materials, function, timelessness and atmosphere. The store is designed to make decision-making easier through a carefully narrowed selection.
The project combined technical solution planning with hands-on Shopify delivery. Alongside precise UI implementation, custom pages and operational configuration, I developed a custom backend application for generating Heureka XML feeds.
My role
- Pixel-perfect implementation of the prepared UI
- Custom content-page development
- Technical and business solution planning
- Custom backend application for Heureka XML feeds
- Shopify app research and selection
- Advanced shipping-profile configuration
- Ongoing technical support and development
Solution
Pixel-perfect Shopify UI
Responsive implementation focused on furniture presentation and consistency across templates.
Custom pages
Bespoke content pages explaining the brand, the LAAVE Method and the wider context behind its furniture selection.
Solution planning
Technical and business assessment of what should be native, app-based or custom-built.
App selection
Assessment of Shopify apps based on functionality, operational impact and fit for LAAVE processes.
Advanced shipping profiles
Shipping configuration reflecting the different properties and logistics requirements of furniture products.
Backend for Heureka XML feeds
A custom backend application that generates XML feeds for Heureka from Shopify product data.
Automation
An email flow connecting Shopify Flow with n8n to automatically extend customers' discount validity.
Ongoing support
Continuous technical support, new requirements and further Shopify store development.
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